Looking for Little Rock’s sprawling center of activity and the hub for retailers and large employers? You will find it in Midtown, where you’re never much more than 15 minutes away from anything.

Hipper and more laid-back than The Heights, its cousin to the north, Hillcrest is full of beautiful turn-of-the-century homes and cottages.

On the weekends, Chenal's many parks and pools are a big hit with families, and Pinnacle Mountain State Park constantly beckons the entire metro to climb to its peak for an incredible view.

Hugging the banks of the Arkansas River, Riverdale attracts natives and tourists alike with the prospect of outdoor adventure.

Markia Herron did not set out to make hats. She says she has no grand story or overwhelming passion for how she got into it, but she still feels like her journey to Herron Hats was divinely orchestrated.

Susan Veasey and her partner Rachel Morris opened Dandelion Home & Garden in the historic neighborhood of Hillcrest after nearly two years of planning, decorating and trips procuring plants.

East Coast native Michael Shaeffer studied illustration at the School of Visual Arts in New York City in the early 2000s. He moved to Little Rock in 2010 to be closer to his mom in Hot Springs, and since the birth of his son, has no plans to leave anytime soon.

Employers are learning that it takes a lot more than a paycheck to keep employees happy.

Wayne Miller spent much of his life in the mid-Atlantic region before moving to Little Rock five years ago. He joined The Venture Center with the purpose of accelerating the growth of technology-based startups and increasing the level of technical talent in Arkansas

Metro Little Rock is ripe with outdoor recreation and entertainment options — discover the many ways to spend your days off.

Brenda Munguia moved to Arkansas from the San Francisco Bay area of California on a leap of faith. She says she and her boyfriend Chase Calhoun bought a house in southwest Little Rock sight-unseen, packed a trailer to the brim, and drove five days to their new home — their 5-year-old son Niko also in tow.

When Dr. Jacey Guthrie moved to Little Rock for her residency program at the University of Arkansas for Medical Sciences (UAMS), she says she saw the four years as an exciting adventure but not a permanent move. However, that soon changed.

When Dr. Drew Beasley was in middle school, he used to visit his grandmother who lived in a condominium in Little Rock's Andover Square. Having grown up in Monticello, Arkansas, he says he thought of Little Rock as “the big city.”

Uché Onyeyiri relocated all the way from Lagos, the largest city in Nigeria, to create a life for himself in the heart of Arkansas. He traveled to the United States to attend the University of Central Arkansas in Conway.

Dr. Meryll Pampolina Bouldin and her husband, Dr. John Bouldin, both work as emergency medicine physicians, and Meryll says their jobs are what led them to stay in Little Rock.